In The Pocket with ING
American pop vibes for ING with Massive Music
What they asked

ING asked us to create a track that would appeal to the youth.

Why we made this

Together with Massive Music, we made one music track that gives listeners a party feeling, has lyrics about freedom and is bringing up euphoric feelings. Our search was for the “pop-sound” of today, we gave this pop track a twist of our own by using influences of future bass and trap.

Production Co-composers: Massive Music (Tom Tukker) Concept: Massive Music
Deliverables Composition

Check the commercial cuts!

Out of the track we made, we created a 15-second track for three commercials to be broadcasted at social-media all over the Netherlands. Each of the videos is short and are slightly different from each other, but all for the same target group; the youth.

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