ING asked us to create a track that would appeal to the youth.
Together with Massive Music, we made one music track that gives listeners a party feeling, has lyrics about freedom and is bringing up euphoric feelings. Our search was for the “pop-sound” of today, we gave this pop track a twist of our own by using influences of future bass and trap.
Out of the track we made, we created a 15-second track for three commercials to be broadcasted at social-media all over the Netherlands. Each of the videos is short and are slightly different from each other, but all for the same target group; the youth.